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Asia-Pacific Institute of Management

  • PGDM (Marketing)

    Post Graduate Diploma in Management (Marketing)

    PGDM Marketing is a 2-year full-time marketing programme with a special focus on the role and importance of marketing in modern businesses. Students learn the inside out of the modern business world, and are groomed to become highly creative and focused marketing professionals.

    Marketing has evolved dramatically over the last one decade. Word of mouth is still a valuable marketing strategy; however, businesses are continuously exploring new arenas to reach out to their customers and influence their buying decisions. The marketing management programme designed by Asia-Pacific Institute of Management (AIM) incorporates the timeless lessons of marketing as well as the current practices adopted by some of world’s most reputed organisations. In addition to learning about the marketing challenges and principles, students also learn about Business Communication, Managerial Communication, Decision Science, Management Accounting, and Financial Management.

    PGDM Marketing First Year:

    In the first year of their post graduation programme in marketing management at AIM, New Delhi, students get an overall understanding of how businesses are run and management. They study Marketing, as well as Business Communication, Organizational Behaviour, Statistics, Economics and Financial Accounting. They are also taught the basics of information technology, and a foreign language.

    S.No PGDM MKT Sub Code Credit
    1 Business Communication BC 1
    2 Organizational Behaviour OB 1
    3 Business Statistics BS 1
    4 Marketing Management-I MM-I 1
    5 Financial Accounting for Managers FAM 1
    6 Managerial Economics ME 1
    7 IT for Managers ITM 1
    8 Foreign Language 1 FL NC
    S.No PGDM MKT Sub Code Credit
    1 Decision Science for Managers DS 1
    2 Managerial Communication MC 1
    3 Organizational Design and Development ODD 1
    4 Marketing Management–II MM-II 1
    5 Management Accounting MA 1
    6 Financial Management–I FM-I 1
    7 Management Information System MIS 1
    8 Macro Economics MAE 1
    9 Foreign Language-2 FL-2 NC
    S.No PGDM MKT Sub Code Credit
    1 Operations Management OM 1
    2 Global Business Environment GBE 1
    3 Human Resource Management HRM 1
    4 Research Methodology RM 1
    5 Financial Management-II FM-II 1
    6 Financial Services FS 1
    7 Consumer Behaviour CB 1
    8 E-Business EB 1

    PGDM Marketing - Summer internship Programme(SIP)

    Completion of three terms in the first year of MBA Marketing make the students eligible to undertake Summer Internship Programs in industry for gaining hands-on experience. Asia Pacific Institute of Management being one of the top 10 B-Schools in Delhi, PGDM Marketing has an excellent track record of sending students for SIP of eight to nine week's duration where the students are able to get practical exposure to various assignments and enables better decision making of a particular business process. Students not only have to make a formal presentation to a panel consisting of Faculty and external members from industry/ academics but also, submit a detailed project report.

    PGDM Marketing - Second Year Courses

    The Programme offers the student a Major in the area of Marketing, along with a Minor in any other area, thus opening up a broader choice of careers. The second year courses are a mix of compulsory (core) courses and electives in the specialization areas of student's choice.

    There are seven compulsory courses in each term. The student selects a total of ten elective courses, six from the Major area and four from the Minor area, as shown under. All courses carry 1 credit each.

    S.No PGDM MKT Sub Code/Area Credit
    1 Legal Aspects of Busienss LAB 1
    2 Personal Growth Lab PGL 1
    3 Strategic Management SM 1
    4 Sales & Distribution Management SDM 1
    5 ELECTIVE-1A MKT Major 1
    6 ELECTIVE-1B MKT Major 1
    7 ELECTIVE-2A Minor 1
    S.No PGDM MKT Sub Code/Area Credit
    1 Innovation and Entrepreneurship INE 1
    2 Business Ethics and Corporate Governance BECG 1
    3 Digital Marketing DM 1
    4 ELECTIVE-1A MKT Major 1
    5 ELECTIVE-1B MKT Major 1
    6 ELECTIVE-1C Economics MKT Major 1
    7 ELECTIVE-2A Minor 1
    S.No PGDM MKT Sub Code/Area Credit
    1 ELECTIVE-1A MKT Major 1
    2 ELECTIVE-2A Minor 1
    3 ELECTIVE-1B Minor 1


    The second year students undertake a six-month long research project, concurrently with terms V and VI. This is a crucial phase in their programme, as it involves an integration of their theoretical knowledge with the practical world of business. Collection of data through primary research and/or secondary research is an integral component of this project. The students proceed as follows:

    • Selection of project by student in his/her area of specialization.
    • Submission of Synopsis as a project proposal to the assigned Faculty Guide.
    • Approval of Synopsis by Faculty Guide.
    • Execution of the project under close supervision of Faculty Guide, with periodic progress reviews and evaluation.
    • Submission of detailed Project Report, followed by presentation by the student before a panel consisting of Faculty and external members from industry/ academics.

    Marketing Electives :

    Electives Term
    Product and Brand management 4
    Rural and Bottom of Pyramid (BOP) marketing 4
    Marketing Analytics 4
    International Marketing 4
    Integrated Marketing Communications 5
    Marketing of Services 5
    Events & Media Marketing 5
    Customer Relationship Management 6
    E-tailing and Retailing 6

    Asia-Pacific Institute of Management
    is a top ranked Business School in India. The
    latest Business Today - MDRA survey 2017
    ranked the Institute 9th amongst all B schools
    in Metro City (Delhi NCR), and 11th amongst
    all B schools in North Zone of India.



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